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What was Wands by Gregorovitch?
A rival to the ever-popular Ollivanders Wand Shop, Wands by Gregorovitch offered a smaller and simpler location to purchase the perfect wand. Although less grand in size and presentation, the store was still stocked with a wide variety of Wizarding World wands and served as a great alternative to Ollivanders when crowds ran high.
Where was Wands by Gregorovitch located?
In The Wizarding World of Harry Potter – Diagon Alley, which is in Universal Studios Florida.
What was the atmosphere of Wands by Gregorovitch like?

This shop had a similar feel to Ollivanders—just on a much tinier scale. It blended seamlessly into Diagon Alley’s classic, whimsical style and featured walls of wands stacked precariously from floor to ceiling. However, in contrast to Ollivanders, there wasn’t much exploration to be had here, as the venue was more of a “walk-up-and-order” type of shopping experience than an interactive one. Essentially, it served as a quick-service option for wand purchasing while still providing an immersive (albeit somewhat limited) atmosphere.
What merchandise was sold at Wands by Gregorovitch?
Exactly as the name of the store suggested, guests found just one category of merchandise here—wands! While the assortment was slightly downsized compared to the massive selection at Ollivanders, many interactive models were still available, along with replicas of popular character wands. For rarer types, guests often had to head over to the larger shop down the alley.
What was Wands by Gregorovitch’s opening date?
July 8, 2014
Fun Fact
In the Harry Potter book series, Gregorovitch is known for supplying Viktor Krum – a Bulgarian Quidditch player and Triwizard Champion – with his wand.
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