OI Center

Ollivanders Wand Shop – Diagon Alley at Universal Studios Florida

Orlando Informer readers can now share their experiences at Universal Orlando on this page!
Below our information you’ll find real guest reviews & your chance to submit your opinion.

The Wizarding World of Harry Potter – Diagon Alley

Restrictions and access
None; does not have Express Pass access.

Two-sentence insider summary
Much like its sister store in Hogsmeade, the main branch of Ollivanders features a “wand chooses the wizard” show that lets one guest (out of a group of 25) receive a Harry Potter experience second to none. The difference here is that there are improvements all around, including two simultaneous showrooms instead of just one and a far bigger – and much more detailed – store to do your shopping in afterwards (though it should be noted that the show itself is exactly the same as its counterpart over at Islands of Adventure).

Ollivander's in Diagon Alley
Ollivanders Wand Shop at Universal Studios Florida

Fear factor
0 out of 5.

Wait times
Now that Ollivanders Wand Shop has locations in Universal Studios Florida and Islands of Adventure, wait times to see the show (or, perhaps, have a wand choose you) have come down dramatically. You shouldn’t have to wait much longer than 10 minutes, even on busy days.

What you wish you knew before you experienced it
Despite the drastic reduction in wait times, this is still an experience that won’t be for everyone. Make sure the three-minute show is worth the wait for you and your party. Also, it’s very important to note that only one out of each group of approximately 25 guests will experience the wand choosing him or her.

OI fun fact
Ollivanders is one of only a handful of locations to sell the new interactive wands that guests can use to “cast” magic spells at various spots throughout both halves of the Wizarding World.

Need help picking out a wand?
Our wand guide has the secret J.K. Rowling used to help her choose which wand went with which wizard – and it can help you out, too.

Ollivanders Wand Shop (Diagon Alley) – photo gallery

Ollivanders Wand Shop (Diagon Alley) – real guest reviews

Submit your review
Create your own review
Average rating:  
 4 reviews
Date Of Last Visit: 9dec2016-17dec2016

my adult daughter has been in love with harry potter since elementry school. i booked a trip for us. she pushed my wheelchair willingly each and every day. own chair, have to keep foot elevated. she wanted to be choosen for a wand so three times, different wand rooms different wand keepers. second time i was asked to stay behind when beginning to leave.. those in chariots are first in and first out of wand ceremonies.thought daughter was choosen, it was I, daughter videoed.third time, with several children present, my daughter and i were both choosen toghether, she was so excited. we purchased all three of the wands when choosen. both my choosen wands were ivy wirh dragon heartstring. daughter also had dragon, but her wand was walnuteverytime different wand room, different wand keeperan experience she will never forget. she teared up several times just being in harry potter world,

Brought me to tears rwice
Date Of Last Visit: May 16, 2016

We went to ollivanders 3 times in 2 days. My son wasn't lucky enough to be chosen but as we were leaving the wand master asked him to wait for a moment and then gave him his very own matching experience. He was so sweet and caring amd thoughtful that it brought a tear to my eye. It was definitely the highlight of the trip for my son and he wanted to go back. Front door staff encouraged a re-visit and the 3rd time he was picked first. When he said he already had his wand the wandmaster picked another participant (who was quite grateful). On our way out the wandmaster (a different one each time - all exceptional) asked to see his wand and then proceeded to tell him about the dragon that the heartstring core came from. Again a very thoughtful gesture at the end of what must have been a very long day. I'm sure we'll be back again next year.

Date Of Last Visit: July 14-19th, 2014

I have to say they did a great job with this! Many like to say that the "Wand Master" chooses only children but this is not true! I am 21 and happened to be selected for the experience. I will note that I was "dressed for the occasion" I wore my harry potter socks, shirts, and scarf as a belt. Past this I also wanted to point out something that my fiance and I quite enjoyed. As extreme HP fans and an active Pottermore user I was thrilled to know that I was doing the "Ollivander Experience" BUT that the actor stated he was a Wand Master, not Ollivander. This was great because he didn't look anything like the real character except for his dress attire. Needless to say this is a MUST DO!! I used this website to help guide me and Ollivander's was the FIRST thing we did! EFG was a different day where we went early and did it first. They are the two things I would suggest doing on different days so you can do them immediately before it gets crazy.

A better choice than Hogsmeade
Date Of Last Visit: July 6, 2014

When I went before the grand opening, there was no line at all. That being said, the inside waiting area was really nice and much better decorated. The show space was pretty much the same as in Hogsmeade, however, the actor who played the wand maker was better than the one I've seen in IOA. I still have one complaint. Although I definitely don't want them to use microphones, I do think the actors need to project their voices more. It is an intimate space, but sometimes they are more focused on the one person chosen, than making sure the entire audience can hear their performance.


Diagon Alley – map

Click any marker to display the attraction or venue name. To scroll or zoom, use the controls on the top-left of the map. You may also switch to different map views by using the buttons on the top-right of the map.

View OI’s map to Universal Studios Florida.