Universal Orlando Resort and Universal Studios Hollywood announced a new joint advertisement campaign called “I’m Ready.” This new advertisement campaign is the first time Universal Orlando Resort and Universal Studios Hollywood have done a joint advertising campaign for their parks.
The new ad features a national television advertisement, digital advertising placements and a joint webpage where guests can get more information on both parks, and more.
“Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks in both Orlando and Hollywood that create unparalleled entertainment for the whole family,” said Alice Norsworthy, Executive Vice President of Marketing for Universal Parks and Resorts. “This new campaign speaks to the needs of families as they evolve – and it invites them to vacation on a whole new level.”
The new advertising campaign comes after years of incredible growth at both Universal Orlando Resort and Universal Studios Hollywood, including the addition of The Wizarding World of Harry Potter, The Simpsons, Despicable Me Minion Mayhem, and more to both parks.