The Wizarding World of Harry Potter consists of two different areas in two different theme parks: Hogsmeade, located in Islands of Adventure, recreates the only all-wizarding village in Scotland, replete with the majestic Hogwarts Castle; Diagon Alley, snuggled inside Universal Studios Florida, is a hustling, bustling city block consisting of several side streets that are dominated by the imposing Gringotts Wizarding Bank.
Both are, simply put, amazing areas, with so many unique attractions and experiences hidden around every corner that it just wasn’t enough to give you the basic information on their rides, shops, and eateries – we have taken it to a whole new level with our Insider’s Guide to The Wizarding World of Harry Potter.
This page includes a history of Harry’s presence at Universal Orlando, common misconceptions, and a description of the areas’ layout. When you are done here, use the navigation links at bottom of the page to continue your training.
Hogsmeade: A history
The first slice of The Wizarding World of Harry Potter was announced by Universal in May 2007, after author J.K. Rowling signed a deal to bring her popular book and film franchise to Islands of Adventure, the second of two theme parks at Universal Orlando Resort. Ground would break on the project that summer, and the new land was scheduled to open by late 2009. The news could not have come at a better time for Universal; between 2004 and 2007, attendance had been dropping at the resort, which was criticized for not adding “new excitement” after completing its Islands of Adventure, CityWalk, and on-site hotel expansion.
In an interview with the Orlando Sentinel, the president of Universal Orlando Resort, Bill Davis, stated that “[w]e think it is going to have a huge impact on all our constituencies: our guests, our team members, our management team – everybody. This is absolutely huge. We’re just thrilled and excited we were selected for The Wizarding World of Harry Potter.”
“The plans I’ve seen look incredibly exciting,” Rowling said in a prepared statement. “I don’t think fans of the books or films will be disappointed.” Hogsmeade’s development and construction would be led by Stuart Craig, the production designer of all eight Harry Potter films, and Alan Gilmore, the art director of several of the movies.
By 2008, the Wizarding World was already a popular attraction at Islands of Adventure, despite the fact that it was still being built. In the words of Dewayne Bevil of the Orlando Sentinel, “[t]he latest attraction at Islands of Adventure has no line, no height restriction, and no t-shirt shop.” During their visit to the theme park, guests would gather on the bridge connecting Lost Continent and Jurassic Park to watch construction on the soon-to-come Hogsmeade Village.
From the beginning, Universal seemed dedicated to making the Wizarding World as authentic and as true to the films as was possible, and no expense would be spared. “We’ve pushed every technology available to us to give guests a theme park experience unlike any they’ve had before,” announced Paul Daurio, the producer of the new land (Associated Press, 2009).
All of these details would come at a high price: $265 million for the entire area. Florida contracting firms lined up to help build the “theme park within a theme park” (Kassab, 2007). As news about the new attraction spread, Universal remained tight-lipped on the plans, announcing very few details from the start. According to Beth Kassab of the Orlando Sentinel, “Secrecy is standard practice in the early stages of major entertainment blueprints, a strategy that serves to protect the plans from competition and to build suspense about the details of a project” (Kassab, 2007). This level of secrecy continued on through 2009. In an article for the Sentinel, Jason Garcia noted that “Universal has kept the project […] largely shrouded in secrecy. Contractors working on [it] have been required to sign confidentiality agreements, and the resort has offered few clues beyond a handful of artist renderings” (Garcia, A Wizarding World takes shape, 2009). Though many details were kept quiet until Hogsmeade’s opening, Universal began to share information about the attractions and food offerings after Tom Felton (the actor behind the dastardly Draco Malfoy) announced on behalf of Universal Orlando Resort that the Wizarding World would open in the spring of 2010.
Universal staff poured enormous amounts of time, authentic from every perspective. “[T]he detail, the absolute rigorous pushing of detail is beyond compare… There is hardly a corner that you can’t look in that does not have some amazing quality of detail, finish, and paint,” commented Alan Gilmore. The entire attraction, from Hogwarts Castle itself down to the concrete snow, was designed to replicate the movies. Even the rockwork was carefully researched and detailed; the rocky crag that is home to the castle was inspired by highland mountains in Scotland.
The finishing touch on the location’s authenticity could be found in the staff hired for the opening. A large number of British Team Members were hired to work at the new land and were placed in roles that were integral to the Harry Potter experience, such as wand shopkeepers and station masters. Finally, all staff members of the area were required to take exams to showcase their knowledge of the books and films in order to create a truly magical experience for park guests (Moss, 2010).
The night before Hogsmeade opened to the public, a Harry Potter gala was held on the new “island,” with a number of celebrities in attendance, including Daniel Radcliffe (Harry Potter), Rupert Grint (Ron Weasley), and J.K. Rowling. During the event, John Williams conducted a performance of the Orlando Philharmonic Orchestra, which performed a piece written by the legendary composer for the occasion.
The Wizarding World of Harry Potter – Hogsmeade opened to the public on June 18, 2010, and featured three attractions: Harry Potter and the Forbidden Journey, Dragon Challenge, and Flight of the Hippogriff. It also featured a Hogwarts Express photo opportunity, an Owl Post (a post office where postcards and letters can be sent with a postmark from Hogsmeade Village), and a number of magical shops, including Honeydukes, Zonko’s (which has since been closed and moved mostly over to Diagon Alley), Dervish and Banges, Filch’s Emporium of Confiscated Goods, and Ollivander’s, the popular wand shop and experience where some lucky wizards and witches are chosen by their wands. More than 600 pieces of merchandise, including robes, trading pins, attire, wands, stuffed animals, scarves, and sweets were licensed for the area’s shops. Demand for the souvenirs became so high that Islands of Adventure faced challenges in keeping the most popular items in stock, leading the park to open an online store for its Potter wares and eventually expand the wizarding merchandise footprint all over the resort.
Guests hoping to enjoy a meal fit for a wizard would not be disappointed. The Three Broomsticks and Hog’s Head dining locations both serve drinks and foods that are specifically mentioned in the book series. The executive chef of Universal Orlando, Steven Jayson, spent three years researching and creating menu items for the dining locations. “To take words off of paper and images from film and create a menu that truly reflects the emotions and passion of the Harry Potter books has been a fabulous adventure,” Jayson said in an interview with the Orlando Sentinel (McPherson, 2010).
J.K. Rowling, whose writing inspired every dish served in the Wizarding World of Harry Potter, even had the final say on the recipe for the park’s top-secret Butterbeer recipe. When served a sample of the soon-to-be-famous drink, “[s]he took a sip, eased into a big smile, and said, ‘Yes, Chef, this is it’” (McPherson, 2010). It seems that the spell the Universal Studios culinary staff cast to create the sweet concoction has proved wildly successful; on January 6, 2011, the park announced that one million mugs of the “delicious frothy, butterscotchy libation” had been sold.
Hogsmeade was one of the driving forces that began to pull the Orlando entertainment and accommodation industries out of the slump of the global recession. In May 2012, nearly two years after the land opened to the public, it was announced that Islands of Adventure’s attendance had gone up by 29 percent in 2011 thanks to enormous interest in the park’s newest addition. That increase in attendance “accounted for nearly half of all the attendance growth at North America’s 20 largest theme parks combined” in 2011. The Wizarding World’s success even spread to other businesses in Orlando – hotels throughout the city saw increased attendance and revenues within months of the attraction’s opening date.
The Wizarding World was so successful that, in December of 2011, Universal announced that a cloned version of Hogsmeade Village would be coming to Universal Studios Hollywood – although, thanks to a lengthy construction process, it will be the third and final version to open, following after Universal Studios Japan’s Wizarding World, which debuted in July 2014.
Diagon Alley: A history
On the same day that Hollywood’s Hogsmeade was revealed, Universal also announced that the Wizarding World in Orlando would be getting an expansion, although it would be nearly a year-and-a-half before it would finally clarify just what that expansion would entail: on May 8, 2013, the Wizarding World of Harry Potter – Diagon Alley was confirmed to be arriving at next-door Universal Studios Florida.
Much like Hogsmeade before it, Universal tried to keep everything as top-secret as possible, but nearly every major attraction, restaurant, and shop leaked out into the rumor mill months, if not years, before the company officially tipped its hand. This was primarily due to Diagon Alley’s preliminary design work having started before even Hogsmeade was completed; Stuart Craig, the movie series’ production designer, started sketching the layout of a Leaky Cauldron restaurant after he completed the blueprints for the Three Broomsticks, and Universal Creative began toying around with the idea of a real, live Hogwarts Express that would connect its two Orlando parks as far back as 2010.
When the announcement on December 2, 2011 was made that Amity, the home of the beloved JAWS ride, was going to be imminently shut down, it was received by the world at large as being the very first confirmation that Diagon Alley was, indeed, going to be inserted at Universal Studios Florida. Universal had initially considered placing Diagon Alley next to Hogsmeade physically, fully replacing Islands of Adventure’s Lost Continent area.
In the spring of 2012, permits and other paperwork filed with the South Florida Water Management District – that long-time spoiler of theme park secrets – revealed the exact, though unlabeled, layout of the new Wizarding World’s buildings, roads, and other such structures, including one that looked suspiciously like a train station. That August, Universal informed its employees in its most recent Team Member newsletter that they should expect delays and rerouted traffic in the resort’s backstage area starting on the 20th, which would include “infrastructure upgrades and utility maintenance.” Once the associated map from the newsletter hit the web, outlining the path that the Hogwarts Express would take from Universal Studios Florida to Islands of Adventure, the cat was well and truly out of the bag.
Through the early part of 2013, with a sense that so much was known about Diagon Alley, a growing sense of frustration was palpably building in the theme park enthusiast crowd. Why wasn’t the company announcing any of this? The explanation, it was believed, could be found in the disastrous plunge in ticket and annual pass purchases from between the time that Hogsmeade was originally announced and when it finally opened, three long years later. The company didn’t want to repeat that mistake ever again. As it turns out, however, theme park and Harry Potter enthusiasts didn’t have to wait for much longer, with the official reveal being made in May.
Although only the bare bones basics were divulged by Universal – the literally only new bit of information for grizzled rumor veterans was the presence of the giant, 60-foot, fire-breathing dragon atop Gringotts Wizarding Bank – there was a veritable cavalcade of other revelations to go alongside it, starting with our very first look at the Hogwarts Express’ track even before Universal got around to formally announcing the attraction.
Meanwhile, Universal sent out a survey to Annual Passholders and other targeted guests. Although ostensibly gaining information for how best to handle the park-to-park Hogwarts Express, keen-eyed readers were able to glean a bit more information than the company was willing to share just a few weeks earlier, including a more firm “summer ‘14” release date, Escape from Gringotts would be a 3D ride, and the Express would feature a different experience on both legs of the trip – all as the rumor mill was stating for the past year (or more).
Not all of the latest intel was good, however, including the little bombshell that Daniel Radcliffe wanted nothing to do with the new theme park land. Although many spent the next year fervently convincing themselves that the former boy wizard would change his mind, he never did, and neither, apparently, did Emma Watson – neither actor would film any new footage or record any new lines of dialogue for the new theme park land.
The good news picked back up, however, towards the final stretch of 2013, when the Hogwarts Express was installed on its tracks and the Leaky Cauldron was finally and officially announced. And then, of course, in the early months of 2014, the rest of Diagon Alley’s many streets, vendors, and shops were similarly divulged in a series of special webcast presentations, attempting to build fan interest and excitement to an unbelievably high crescendo.
It worked – perhaps a little too well, as increasingly impatient vacationers wanted to make their travel preparations, including requesting time off work and booking their hotels. Universal, however, wouldn’t formally announce the July 8, 2014 opening date for another several weeks, until the land’s red carpet “premiere” for media and VIP guests on June 18.
Why isn’t Harry Potter at Walt Disney World?
Many people wonder why either of the Wizarding Worlds of Harry Potter is not at Disney World. You may be interested to know that Disney and J.K. Rowling were in talks for a period of time to bring the boy wizard to Walt Disney World. However, Rowling demanded more creative control over the project than Disney was willing to give, and the company – surprisingly – wasn’t willing to commit as much money and resources to the proposed land as Universal would end up bringing. Once their talks died out, Universal was more than happy to step in and agree to the author’s terms, setting in motion a new era of development and success at Universal Orlando Resort.
The Wizarding Worlds of Harry Potter – misconceptions
There are two popular misconceptions regarding Hogsmeade and Diagon Alley. First, many guests believe that they are their own theme park, a misconception probably born from the fact that, in Universal’s initial marketing several years ago, it referred to Hogsmeade as “a theme park within a theme park.” It’s since dropped that language – though now it has a new communications problem on its hands, revolving around the fact that guests wanting to ride the Hogwarts Express from one Wizarding World to the other must have a park-to-park ticket.
This leads to misconception number two, which is actually more of a disappointment: neither Hogsmeade nor Diagon Alley is simply that large. Don’t misunderstand us – they are the biggest of the lands in their respective theme parks and, indeed, a triumph in themed entertainment – but with only a grand total of four rides, a dozen (or so) stores, and three restaurants, they are certainly not large enough to be considered their own park.
Hogsmeade – layout
There are two entrances to Hogsmeade. Most guests enter through the one that connects the Wizarding World to Lost Continent, which you could call the primary entrance. There is also an entrance on the backside of the area, near Hogwarts Castle, that connects to Jurassic Park.
If you enter through Lost Continent, you will enter into Hogsmeade Village. This lower portion of the Wizarding World is home to most of the shops, the Three Broomsticks and Hog’s Head, and Dragon Challenge. On the back end of Hogsmeade Village is a relatively small outdoor gathering area, replete with a stage, where the live shows are performed. At the far end of the Wizarding World lies the magnificent Hogwarts Castle, home to Harry Potter and the Forbidden Journey. Flight of the Hippogriff is situated right next door, at Hagrid’s hut.
Diagon Alley – layout
Unlike Hogsmeade, there’s only one designated entrance into and exit out of Diagon Alley; this is because of the London waterfront area, which was designed to hide the Wizarding World behind it completely from the rest of the (Muggle) park. Looking at the row of famous London landmarks, the entrance is hidden underneath Leicester Square Station and the exit secretly sneaks through Wyndham’s Theater.
Guests enter directly on Diagon Alley, which leads to the next, perpendicular street, Horizont Alley. Carkitt Market, a (mostly) covered shopping area, is next, linking the end of Horizont with the beginning of Diagon. Finally, Knockturn Alley is a side street, running off of Diagon and looping up to connect to Horizont. If that sounds a little confusing, it was meant to be – Universal tried very hard to make its new Wizarding World feel like a hustling, bustling downtown city block, the exact opposite of sleepy, rustic Hogsmeade Village.
Hogsmeade construction – photo gallery
Diagon Alley construction – photo gallery
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