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What is Wicked: The Experience?

Just steps from the front gate of Universal Studios Florida, Wicked: The Experience invites you to leave the ordinary behind and journey into the spellbinding world of Oz. This exclusive, one-of-a-kind attraction takes you along the yellow brick road, transporting you through iconic Wicked locations, from Shiz University to the Emerald City. Marvel at fanciful costumes and props created by the film’s designers while being fully immersed in the breathtaking scenery and theming that recreates some of the most memorable moments from the film.
Amidst glitz and grandeur, uncover a treasure trove of Wicked-inspired merchandise! From stylish apparel and playful toys to enchanting candles and elegant home decor, there’s something for every fan. Dive deeper with our first-look blog for a peek inside!


This immersive shopping experience is open during regular park hours.
Where is Wicked: The Experience located?
In Hollywood, across from TODAY Cafe, which is in Universal Studios Florida.
When did Wicked: The Experience open?
November 16, 2024
What other Wicked-inspired offerings are available at Universal Orlando Resort?

Universal Orlando Resort has pulled out all the stops for this beloved film, offering not only a special experience but also themed dining to match the excitement. Be sure to stop by the stand in front of Wicked: The Experience at Universal Studios Florida for a variety of Wicked-inspired foods and beverages.
A wide range of merchandise, including apparel, home goods, accessories, toys, and exclusive products, are also available at both Universal Orlando Resort and Universal CityWalk, featuring:
- The Shiz University Collection: Inspired by the school where Glinda and Elphaba first meet, this collection includes back-to-school essentials like a Spirit Jersey, duffle bag, tumbler, hat, journal, and more.
- Studio MinaLima Designs: The legendary Studio MinaLima has crafted exclusive Wicked-inspired graphics and prints for a cross-category collection, featuring intricate designs on apparel, accessories, home goods, confections, and stationery.
- Wicked Logo Merchandise: The Wicked logo appears on various items, including hats, totes, notebooks, and mugs.
In addition, fans can find a range of unique items like beautiful fashion dolls from Mattel, Funko Pop! figures of favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags, as well as cosplay and prop replicas from The Noble Collection.
Wicked Photo Gallery
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