Universal Orlando has fully implemented seasonal pricing on one day tickets.
Guests who purchase 1 day park to park or single park tickets to Universal Studios and Islands of Adventure will now pay varying prices based on when they plan to visit.
Dates will be broken down into three categories: value, regular, and peak. Tickets purchased for a peak date will also be valid for a regular and value date. Tickets purchased for a regular date will also be valid for a value date.
Guests will be able to upgrade value or regular tickets, if they wish to visit on a busier date.
Value one day tickets match the pricing of tickets prior to the switch to seasonal pricing. A one park 1-day value season ticket will cost $105 for adults and $100 for children. A park to park 1-day value season ticket will cost $155 for adults and $150 for children. An example of a value period is the end of January.
Regular one day tickets raise prices by $5 versus the pricing of tickets prior to the switch to seasonal pricing. A one park 1-day regular season ticket will cost $110 for adults and $105 for children. A park to park 1-day regular season ticket will cost $160 for adults and $155 for children.
Peak one day tickets, which include Thanksgiving week and around Christmas, raise prices by $14 versus the pricing of tickets prior to the seasonal pricing switch. A one park 1-day peak season ticket will cost $119 for adults and $114 for children. A park to park 1-day peak season ticket will cost $169 for adults and $164 for children.
The seasonal calendar is currently only released through January 2017. Universal Orlando officials have set up a new website, universalticketcalendar.com, for guests to be able to easily check what ticket season their date falls into.
All tickets valid for more than one day are not subject to seasonal pricing. One day tickets purchased prior to the switch to seasonal pricing are not subject to the restrictions.
Details on tickets for Universal’s Volcano Bay were also released today.
Universal Orlando first began testing seasonal pricing for one day tickets sold at their front gate only in late May, as first reported by Orlando Informer. Universal Studios Hollywood implemented seasonal pricing earlier this year. In February, Disney World introduced an almost identical demand-based ticket structure.
Industry executives, such as Disney’s Chief Executive Officer Bob Iger, claim that these demand-based ticket pricing helps moderate attendance and thus create a better visitor experience.