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Research suggests changes to Universal Citywalk


With all of the changes going on at Universal Orlando Resort, it looks like we could be seeing some big changes coming to CityWalk.  A variety of new research being performed by Universal is giving hints as to what some of the new venues could coming to CityWalk in the future. The new venues range from interactive experiences, such as laser tag and and escape room, to name-brand additions to CityWalk, like Abercrombie.

Some of the more interesting research that really catches our eye includes the SNL Lounge. With all of the addition of NBC content throughout the resort, such as Race Through New York Starring Jimmy Fallon, NBC Sports Grill & Brew, and the NBC Media Center, another NBC-related addition to CityWalk does not seem too far fetched and would be a great addition to CityWalk’s lineup of entertainment offerings. This isn’t to mention all of the cross promotion inside the parks, such as Secret Life of Pets and Sing. After several major additions to CityWalk over the years, including Toothsome Chocolate Emporium and seven other restaurant additions, an update to CityWalk’s entertainment offerings is much needed.

Another interesting theme to a few of these are the two shows, Wicked the Musical Stage Show and a Cirque Du Soliel type show. One would immediately begin to assume that Universal could be looking into replacing Blue Man Group at CityWalk with one of these new shows, but Blue Man Group continues to be a popular hit with guests. Another possibility is that these two shows could be for the rumored 4,000-room resort coming to the former Wet ‘n Wild, Orlando site.  Surely an incredibly popular stage show such as Wicked or a new Cirque Du Soleil type show would help draw a crowd to this new rumored resort area.

Blue Man Group at Universal Citywalk
Blue Man Group at Universal Citywalk

We’ve been sent two variations of CityWalk surveys by our readers which we’ve outlined below.

  • Comedy Experience
  • Shrek Musical Show
  • Wicked the Musical Stage Show
  • Magic Show
  • SNL Lounge
  • Virtual reality experience
  • Bowling alley
  • Dave & Busters
  • Various shopping stores
  • Beauty salon
  • Luxury cosmetics
  • Trampoline park
  • Jewelry store
  • Pet accessories
  • Cirque Du Soleil type show
  • Harry Potter store
  • Sock store

Universal has also been asking more generalized questions about CityWalk, such as how you spend time in CityWalk and what type of atmosphere you enjoy. The research includes questions about dance clubs, outdoor entertainment, interactive entertainment, waterfront dining and theme park related retail shops.

While Universal surveying guests on a new idea doesn’t guarantee that it will ever see the light of day, surveys often show changes park executives are considering making. Universal boasts that recent additions to the resort such as Cabana Bay, interactive experiences, the mobile app, new CityWalk venues, and guest services improvements are all directly due to consumer insights gleaned from similar surveys.

What do you think of this new research? Let us know in the comments below!

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About Clint Gamache

Clint has been obsessed with theme parks ever since moving to Florida in the '90s. His knowledge of theme parks expands beyond Orlando, and he enjoys sharing that knowledge with everyone he meets.