The headline of Universal’s press release says it all: “Nintendo partners with Universal Parks and Resorts to create world’s first-ever theme-park attractions based on Nintendo’s beloved games and characters.”
Nintendo and Universal Parks and Resorts today announced plans to bring the world of Nintendo to life at Universal theme parks – creating spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters, and worlds. The agreement brings two icons of entertainment together and represents a significant partnership for the Japanese company as it expands the reach and popularity of its characters and intellectual property.
Universal theme parks offer incredibly popular, innovative themed family entertainment experiences based on compelling stories and characters – using powerful storytelling and innovative technology. Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters. Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.
The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.