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Rumor SPOTLIGHT for April 18, 2014: Interactive wands – the next generation of the Wizarding World


Pulling its own version of a rumor round-up, Central Florida Top 5 has managed to combine all previously-leaked information with some insider intel of its own to give us our most tantalizing glimpse yet of the new RFID-equipped wands that will be flooding the Wizarding Worlds starting (possibly) this summer.

The information is impressive, compelling, and – perhaps ironically – magical, so be sure to be sitting down when reading this, preferably with a cup of butterbeer (frozen, of course) in hand.


Harry Potter, interactive wands, and you

While there is no word on what Universal will end up calling these new interactive wands, we do know that, as of right now, there are 13 different types planned – about a third of the selection of the older wands. They will be sold alongside the traditional ones and will only be offered within the Wizarding Worlds themselves, meaning that the gift shops at the front of the parks, within CityWalk, at the Orlando International Airport, and on Universal’s online store will all be exempt. The current thinking in terms of price is somewhere around twice as much as the non-interactive wands, but it could be as much as three times.

Harry and Ollivander.
Harry and Ollivander.

How do the wands work? They will be equipped with RFID sensors – not unlike Disney’s MagicBands – and will also have a gyroscope, similar to the one found in the iPhone, built in. When combined with hidden Microsoft Kinect sensors that will be scattered throughout the parks, these wands will allow guests to flick, swoosh, and swipe to cast spells, just as the characters in the books and films do.

And you better start memorizing them all, because current scuttlebutt has a whopping 19 spells being used at various stops all throughout Harry’s wondrous world.


The method to the madness

Although it seems as if the plan right now doesn’t call for each of the interactive displays in the Wizarding Worlds to be expressly marked on guidemaps – having them be “discovered” by guests not only increases the overall sense of magical immersion, it may also serve as a method of crowd control – there will be a medallion on the ground at each of the stops, serving as a marker for the sensors to track you and also hinting at which spell(s) can be used. Eagle-eyed visitors, as such, will be able to pick out the locations relatively quickly.

It sounds like Universal’s current game plan is to give each would-be wizard just one attempt to cast a spell; whether it’s successful or a failure, she would then have to go back to the end of the line to try it all over again. (Don’t ask how Universal plans on enforcing this rule, as we simply have no idea just yet. Will there be Team Members stationed at each of the interactive displays? This would make the most sense, but it would also help to give away their “secret” locations.)


Diagon Alley’s spell-casting locations

Approximately 18 different interactive displays, most of them (fake) storefronts, will be on-hand at or shortly after the Wizarding World of Harry Potter – Diagon Alley’s grand opening. These include:

  • Bowman E. Wright, Blacksmith (Carkitt Market) – features a suit of house-elf armor that collapses, which gives guests the chance to put it back together, piece by piece. In addition, the coal on a hearth will glow once activated
  • Dystyl Phaeleanges, Purveyor of Fine Bones and Tusks (Knockturn Alley) – a troll skeleton that is brought to life by a Victorian-style slide projector can be made to mimic your movements
  • Florean Fortescue’s Ice-Cream Parlor (Diagon Alley) – a “fun” window display of a man and woman with ice cream hair will somehow animate, though it’s rumored this won’t be one of the first wave of interactive displays
  • Mermaid water fountain (Carkitt Market) – when the Agumenti spell is cast, water will shoot out at guests
  • Noggin and Bonce (Knockturn Alley) – with the right spell, a group of “very rude” shrunken heads can be silenced – and a counter-spell can release them from their silence
  • Pilliwinkle’s Playthings (Knockturn Alley) – this Dark Arts storefront features trolls in tutus that appear
  • Public conveniences (Carkitt Market) – an umbrella-shaped light fixture can be made to rain (while the WWN radio station can be heard coming from an open window nearby)
  • Scribbulus (Horizont Alley) – a large piece of parchment will reveal a randomized list of messages, which may include some “secrets,” when Aparecuim is cast. If a guest instead uses Wingardium Leviosa, a quill will rise from its display and hover in midair
  • Tallow and Hemp Toxic Tapers (Knockturn Alley) – guests can inflict one of three jinxes on a canary in the window
  • Trackleshanks (Knockturn Alley) – the shop’s door will chuckle at you if you use the wrong spell
  • Weasleys’ Wizard Wheezes (Diagon Alley) – a U-No-Poo sign, once triggered, will display a scene from Harry Potter and the Half-Blood Prince
Florean Fortescue's Ice Cream Parlour - Diagon Alley at Universal Orlando.
Animated ice cream? Sounds good to us!

It should be noted that another interactive element mentioned in the article was also in Knockturn Alley – this little stretch of land will be packed with such experiences, which should hopefully make up for its lack of shops and attractions – located above guests, presumably taking advantage of the alley’s ceiling. Whatever it is, it’s exciting to know that Universal and Warner Bros. are attempting to incorporate the interactive wands in a whole host of different ways.


Hogsmeade’s spell-casting locations

Yes, it’s true – the first Wizarding World of Harry Potter will be receiving something of a facelift, making the more immersive magical experiences from Diagon Alley carry over. Roughly ten new interactive elements will be installed, with some coming in the shape of brand-new storefronts – such as Madam Puddifoot’s, which just recently replaced Wiseacres (since the latter is moving off and becoming a full-fledged store of its very own at Diagon Alley) – and others being upgrades to older displays.

  • Dervish and Banges – the golden automata of Harry Potter being chased by a dragon will respond differently to a number of spells
  • Honeydukes – chocolate frogs will be revealed – and possibly come to life – when activated
  • Madam Puddifoot’s – one spell will animate cakes sitting on display, while another will make them go prone again
  • Pippin’s Potions – guests can cast Arresto Momento to stop a water-filled cauldron from overflowing onto them (with pixies watching gleefully from above)
  • Spintwitches – Wingardium Leviosa makes a return appearance here, causing a Quaffle to float up out of its box
  • Tomes and Scrolls – a secret never-ending page of The Tales of Beedle the Bard will be revealed when magically prodded
  • Zonko’s Joke Shop – reduced to just a tiny fake storefront, Zonko’s will feature an “impressive” display of fireworks when triggered by the correct spell
Why, hello, new storefront!

Ceridwen’s Cauldrons, Gladrags, and McHavelock’s are the remaining three interactive spots, but there’s been no word as of yet what their magical elements will be.

Expect all this to make Hogsmeade nearly as busy as it was when it first opened four years ago – good news for crowd control at Universal Studios Florida, but bad news for those Muggles who want to take in all the new additions at Islands of Adventure.


The dark side of the magic

Excited to try your hand at these interactive experiences? Don’t get your hopes up too much just yet – everything is still waiting approval from that most demanding of mistresses, Jo Rowling, and given the topsy-turvy way that construction has been unfolding regardless, it’s still 50-50, at best, that we’ll be seeing the RFID wands on opening day. This may even be something that gets held up until next summer before being fully deployed, particularly since it seems that the tips of the new wands are extremely fragile and break rather easily.

Still, it sounds as if Universal is aiming to have at least a handful of the spell-casting stops be online right from day one, with all the others being slowly phased in over the course of the following months.


Keep the conversation going!

Agree or disagree with the latest intel? Think we forgot something juicy? Want to offer your own take on the wildest rumors?

Well, then, join us at the brand-new Orlando Informer Forums and tell us!

What’s more, we’re celebrating our grand opening all throughout the month of April – meet our community and enter for your chance to win one of three $100 Universal gift cards! Here’s the grand opening announcement.



Orlando Informer will be viewed over 10 million times in 2014, and among those viewers are some folks with pretty strong connections to Universal Orlando. As they contact us with insider intel, we collect their information and combine it with our own research to produce our weekly Rumor Round-Up. When information comes to us directly, we cite “our sources”; when information comes from outside our network, we always cite it as such and provide links to the original source. This is our 108th rumor post, and we’re proud to have provided our readers with compelling stories as we share our thoughts and actively promote dozens of other websites.

Despite the excitement that can come with covering rumors, we ask our readers to be ever-mindful that, unless explicitly stated as fact, everything we cover here must be considered a rumor and unofficial. If you’re ever confused by what is what, we invite you to join us for free in the OI Forums, where you can ask our vacation planning community for clarification and seek advice for anything else regarding your plans to visit Orlando.

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April 18, 2014 4:06 pm

How long will a line be for the “magic spells” that would give it away to plus if a line is busy i am going to find it hard to justify waiting in line for something that may or may not work (bc I said the wrong spell) then wait in line again… another thing is if there is a line and someone gets the right spell wont the person behind just hear the spell and repeat it then the next person and so on.

April 18, 2014 4:56 pm

BrianArmstrong I kind of think that you can’t really experience any of these new additions in a way they are meant to be experienced for a while after they open. The crowds need to die down some for a lot of this stuff to work and it’s best to go during times that other people aren’t packed into the place. Personally, I think all of the Potter areas are best experienced on cold or rainy days. To me it makes it feel more like the books and movies. The Orlando heat on a bright sunny day when it’s jam-packed is… Read more »

April 18, 2014 9:30 pm

Love the rumor round ups – thanks.
Heard anything about the Ministry of Magic taking over for Fear Factor? Thanks again.

Marc N Kleinhenz
Marc N Kleinhenz
April 18, 2014 10:37 pm

CaptainAction Yeah — that should be phase three, which we’ll discuss more of next week.
And thanks!  =)

April 19, 2014 7:47 am

Ok…I’ll wait…hey, I’ve got a great idea Marc; why don’t you guys do a rumor round up every day!?!  🙂
Just kidding. Your posts are very fun and I always look forward to reading them  and sharing them with my family of 5.
Great time to be a Universal fan!

April 19, 2014 7:48 am

I think it might be the most fun to find a great vantage point and watch the guests in line trying to get the effects to work.

April 22, 2014 12:09 pm

Mark, did you guys see the Orlando Sentinel article from a couple of days ago? It said that WDW attendance had remained between negative growth and 2% growth between 2009-2012.
Universal and  IOA attendance grew by 39% between 2009-2012.
Maybe a good portion of the public aren’t being fooled by “free” bus rides and Magic Handcuffs for $500/day.
Maybe guests still prefere a good value and a lot of new, creative, E Ticket attractions.

Stacey Carter
Stacey Carter
April 18, 2014 4:03 pm


Paula Newman
Paula Newman
April 18, 2014 4:07 pm

Ffion have a read 🙂 xx

Vickey McCulley Parker
Vickey McCulley Parker
April 18, 2014 4:14 pm

So cool! Rebekah Etheridge, Andrew Parker

Jeni Brownsill
Jeni Brownsill
April 18, 2014 4:30 pm

Lilly Walford I knew there was a reason I never bought an ‘ordinary’ wand so far! Just hope they are ready for late August 😀

William Scott Coleman
William Scott Coleman
April 18, 2014 4:49 pm

Couldn’t be more cool!

Helen Davidson
Helen Davidson
April 18, 2014 4:55 pm

Omg mind blown!! Bit going til next oct and cannot wait for this!

Jennifer Collins Brannam
Jennifer Collins Brannam
April 18, 2014 5:09 pm

Buffy Brannam Freels

Luke Pykett
Luke Pykett
April 18, 2014 5:17 pm

Thomas Marshall I think you will wet your pants with excitement when you read this!

Andre Somma
Andre Somma
April 18, 2014 5:46 pm

Absolutely love this idea if it’s done right.

Debi Rieser Dame
Debi Rieser Dame
April 18, 2014 6:27 pm

Maybe the wands will mirror the spells on Pottermore – I know most of those!!

Stephanie Freeman
Stephanie Freeman
April 19, 2014 7:24 am

Vicky Athey must read xxxx

Michelle Binion
Michelle Binion
April 24, 2014 10:39 pm

how much are they going to be and will they be ready in October??

About Marc N. Kleinhenz

Marc N. Kleinhenz is the former editor of Orlando Informer.

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