The Simpsons Springfield expansion officially announced, and it’s even better than you imagined

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Woo Hoo! Springfield, hometown to America’s favorite animated family, The Simpsons, comes to life at Universal Orlando Resort launching this summer.

The Simpsons Springfield concept art.
The Simpsons Springfield concept art.

The expansive, new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons like never before. It will be the only place in the world where guests can walk the streets of Springfield. It will include a brand-new outdoor attraction, places and foods pulled right from the show and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob.

And yes – there will be Duff Beer, brewed exclusively for Universal Orlando.

Duff Gardens.
Duff Gardens.

For the first time ever – anywhere – fans will be able to walk down Fast Food Boulevard and visit the places that helped Springfield stake its claim as “Shelbyville by the Sea.” They will be able to grab a Krusty-certified meat sandwich at Krusty Burger, snatch the catch of the day at the Frying Dutchman, get a slice at Luigi’s Pizza, go nuts for donuts at Lard Lad, enjoy a “Taco Fresho” with Bumblebee Man and imbibe at Moe’s Tavern.

The new attraction – called Kang & Kodos’ Twirl ‘n’ Hurl – will take “foolish humans” on an intergalactic spin designed to send them into orbit.

“This will be a must-see experience for Simpsons fans all over the world,” said Mark Woodbury, President of Universal Creative. “For the first time ever, they’re going to be able to enter a world that they’ve only seen on television – and we’re really excited to bring that world to life.”

“This new expansion will broaden and deepen the already incredible experience at Universal, by bringing to life the iconic landmarks of Springfield that fans have grown to love,” said Jeffrey Godsick, President, Fox Consumer Products. “Fans will literally be able to live and breathe Springfield as they visit the statue of Jebediah, enjoy a Krusty Burger, and have a seat at Moe’s Tavern, which are just a few of the great experiences awaiting at Universal.”

Actually Moe's & Cletus venues under construction - May 23, 2013.
Actually Moe’s & Cletus venues under construction – May 23, 2013.

“It has been an honor to bring the world of the Simpsons to life in such a letter-perfect way,” said Denise Sirkot, President, Worldwide Brand, Gracie Films. “Truly this is the Krustyest place on earth.”

About THE SIMPSONS
The longest running scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Matt Groening created the iconic family: Homer, Marge, Bart, Lisa and Maggie. Currently in its record-annihilating 25th season, THE SIMPSONS celebrated their historic 500th episode in February 2012. The series has won 27 Emmy Awards, been the subject of a hit feature film, created “Krustyland” and a revolutionary virtual coaster – The Simpsons Ride – at Universal Studios, received a Star on The Hollywood Walk of Fame, been honored with five U.S. postal stamps personally designed by Matt Groening, and named the “Best Show of the 20th Century” by Time Magazine.

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. Film Roman is the animation house.

 

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THE THE BIG 5 – SPECIAL EDITION: Top five features of The Simpsons Springfield concept art you have to look at again

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George Hart
George Hart
May 23, 2013 4:28 pm

I’m so excited about this! I’m not a massive Simpsons fan, but I certainly enjoy watching it from time to time and to have iconic locations from Springfield brought to life like this is very cool. I’m particularly interested in the ‘Kang and Kodos’ Twirl ‘N’ Hurl’ attraction- that looks like it’s going to be a lot of fun. Does anyone know if this attraction will participate in Universal Express?

ThomasSti
ThomasSti
May 24, 2013 9:28 am

I think the coolest thing besides eating a Krusty Burger is having a place to eat Breakfast inside the park with Lard Lad Donuts. No, it isn’t the best use of morning touring time. Hopefully, the Donuts are good and fresh.

About Taylor Strickland

Taylor Strickland is the owner of Orlando Informer, the internationally awarded independent resource for guests visiting Orlando. In this position, he leads the website's overall direction and day-to-day operations, working with a team of writers, editors, developers, and producers.

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